If you’ve ever attempted to run Facebook Sponsored Posts (aka Boosted Posts or Facebook Ads) to get new customers or distributors for your Network Marketing business, but you just ended up losing money and no one eventually became a customer/distributor, this blog post will finally show you how to effectively and profitably use the powerful Advertising tool that Facebook provides. 

In fact, if you master the skill of running Facebook Sponsored Posts properly, you will NEVER run out of people to talk to about your business opportunity. PLUS, those people will be highly targeted prospects, extremely interested in what you have to offer them.

Sound cool? Then I want to show you the right way of running Boosted Posts, but, before we dive into that, I actually want to address the wrong way to run them.

In fact, this is what you absolutely SHOULD NOT do when it comes to recruiting using Facebook Ads:

Mentioning the name of your company or products does not work for a simple reason: people will immediately know what is it that you do, so they can just go on Google, type in the name of your company or products and either buy directly from the company’s website or find a bad review that will turn them off. Either way you’re screwed.

Just recently, my friend Anna told me what happened to her after doing a Facebook Live mentioning a product she is promoting. Few days after boosting the video, a woman messaged her on Facebook saying: “Hey, I saw your video and I bought the product, how do I use it?”. Anna replied: “Really? Where did you order it from?”. And the woman said: “I just went on Google, searched for it and ordered it from there!”.

So, if you don’t want this to happen to you, let’s dive into the RIGHT way of running Facebook Ads.

(P.S. Obviously, to run Facebook Sponsored Posts, you need a Fan Page/Business Page. If you want to create a Fan Page like the Pros, that will look extremely attractive in the eyes of your prospects, follow STEP 1 of the 5-Step Success Formula on Facebook).

Always focus on providing massive value to people and don’t give the whole game away, but keep the curiosity and intrigue alive…and people will naturally be attracted to you and ask you to learn more.

Then, the other crucial piece of successful Ads is the targeting.

Or, if you want to sell hot chocolate, would you target people who live in the desert?

Obviously, the answer to both questions is “No”.

Similarly, when you are about to run your Sponsored Posts, you need to make sure you get the targeting right.

Let’s imagine you are a distributor for a Health & Wellness company. If you decide to target people who like “Health & Wellness”, obviously your targeting is right, but it is not detailed.

In order to narrow down your targeting and be as specific as possible, you can use the amazing FREE tool that Facebook provides, which is called Audience Insights Tool (if you want step-by-step instructions on how to properly use it, always check out STEP 1 of the 5-Step Success Formula on Facebook).

When you type “Health & Wellness” in the “Interests” section of the Audience Insights tool, you will be able to find all the different Facebook Pages where people interested in “Health & Wellness” hang out:

Let’s make another example: do you want to find people that are looking for an additional monthly income and are not skeptical about Network Marketing? Then Robert Kiyosaki’s Facebook page would be perfect to find those people, since Kiyosaki talks about financial freedom and is a big advocate of Network Marketing.

And if you want to model my best performing Ads, I’ll gladly give you access to the 5-Step Success Formula To Building Your Network Marketing Business Using Facebook.

To Your Freedom,

Vincenzo Sannipoli